One of the obstacles we have to overcome is the speed with which Apple approves applications for downloading. This is important since our games have a time-sensitive nature to them. They will be popular only as long as a news story is in circulation. Googles Android offers an open source model. We expect Android usage to surpass the iphone in the number of applications downloaded. This also eliminates the need for review and allows us to post new applications quickly. As more applications come out for this device, it will gain market share.
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Yet they report choose to spend part of their disposable income on games as one of their sources of entertainment. Very frequently, these customers talk to each other about which games they enjoy. These dialogs include strategies for playing and winning. They also participate in online forums and discussion groups to gather tips and other information to help buy them play or to find new challenges. Additionally, they enjoy being listed as the high score when there is a public setting available for players. We intend to offer this public setting so customers can upload their score to our website for each game. The highest scores will be posted, giving the player worldwide bragging rights. As a result, the word of mouth potential for timely games is explosive. 2.3.2 Distribution Channels iPhone games are distributed through the. Appstore which is currently controlled by Apple.
With the plethora of news events always in circulation, we will target the news media. The goal here is to get the media to discuss games related to the stories they are covering. Our games relate to stories covered by media outlets who target the same lined demographic as. The users in this segment also have limited financial capacity. Teens typically get their money to make game purchases from their parents. This money comes from gifts or allowances, or from low paying jobs. Older teens and young adults also have limited financial capacity.
2.3 Target Market: Mobile game Users. Our mobile games have a timely connection to current news events. We release new games within two weeks of major news stories. For example, if a politician is involved in a scandal, we can leverage one of our current game architectures and customize it with the names of people involved in the scandal. We can even make a comical interactive spoof out of events. If a celebrity makes a foolish comment, we can quickly create a game that pokes fun at the celebrity. The mobile game user market enjoys interacting with games that give them a sense of power and excitement, allowing them to live vicariously through the game. 2.3.1 needs and Requirements, mobile game users get tired of games quickly and are essay constantly looking for new games to play.
Paid games are also monetized via clickable (tappable) ad sponsorships embedded within the games. Games are available via instant download on their appropriate mobile platform (i.e., Apples Appstore for the iphone). Organizations That Want to reach youth and young Adults. There is one type of customer who purchases custom mobile game development services: vp of Marketing or Chief Marketing Officer. Their intent is to promote their brand and products to the demographic that overlaps with mobile game users. 2.2 Target Market Segment Strategy, our strategy in this marketing plan example focuses on developing an initial set of libraries containing game attributes that are combined to create new games. Once we launch our first set of games, we will stay in touch with our customers via social media and email marketing. After creating these libraries and games, we will be able to market fast-turnaround consulting services to organizations who would like their own promotional games.
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In both of these segments, customers are computer and mobile phone savvy and enjoy creative experiences. Mobile game Users, there are two types of customers that define the demographics of mobile gamers: teens (including pre-teens) and young adults. For the purposes of this marketing plan example, we include teenagers age 18 and above as young adults. The primary difference between the two demographic segments is who provides the money for game purchases. Free mobile games: we offer trimmed back versions of our games for free. This way, users can get a taste of the full game without committing any money up front.
Some features of free versions are disabled. We display advertising in strategic locations within the game so users are not bothered or distracted by the ads. For example, a soda company may pay for a sponsorship to embed their name as a clickable (tappable) billboard simon that appears as if it is part of the game itself. Paid mobile games: Our paid mobile games contain a broader set of features. The price range is between.99 and.99 in order to create very low price resistance for customers.
We intend to accomplish this by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share. As we gain traction in the marketplace, word of mouth will lift our game downloads significantly. 1.2 Objectives, generate over 400,000 in sales by the end of year. Increase sales by 100 by the end of year. Land 4 custom consulting game development projects within 12 months. Our ideal customer is between the ages of 13 and 25 who enjoys playing video games and has a mobile Android or Apple smartphone.
They often have an Xbox, wii, playstation or other tv-based video game unit at home. They may also have a portable gaming unit such as the ds/dsi and other portable gadgets such as an ipod. Customers are typically single and male and own or have access to a home computer, pc or Mac. They have a wide range of disposable income. Some are teenagers living at home. Others are college students or those who have joined the workforce in the last 5 years. Our ideal game design consulting customer is the vp of marketing or equivalent position of a medium to large organization. They are looking for creative promotional methods for their products and services. 2.1 Market Definition and Segmentation, we target two segments: mobile game users and organizations that want to reach them.
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These consulting assignments will come from advertising sponsorship relationships. . We will market to companies who are interested in embedding their brand and offers inside our games. We will also target those who would like something more custom to offer as their own game. In the first 3 years of the business, we expect consulting to constitute a large portion of our revenue stream. 1.1 Vision, our vision is to provide people with a brief escape of fun over the course of their normal day. We do this by providing them with timely interactive games that they can access on their mobile devices. We make games that are easy to play and have some connection with current pop culture news. Mng leverages our teams software development experience to create timely games quickly. As highlighted in this marketing plan example, our primary challenge is to attract visibility quickly.
Content Library so you dont have to write your marketing material from scratch. 1.0 Executive summary, mobile news Games llc (MNG) develops mobile games relating to current news events. This marketing plan example illustrates our market segments. It also discusses the strategies we are employing to get customers and create a solid revenue stream. We are not just any mobile game developer. Our english unique focus on creating games with a new twist gives us an advantage over our competitors by giving customers a new outlet to enjoy mobile games. This fills a real need for traditional gamers. It also expands our reach to people who would normally not play mobile games yet are amused by the comical angle we use. We will fund development of our own games by providing consulting services to create similar games for corporations who are looking to create mobile games for promotional purposes.
your small business. This document is a sample marketing plan template that will help you create your own strategy quickly. It contains text, charts and graphs to help you model your own plan. You can also download this marketing plan example in Microsoft Word format to edit it and create your own marketing plan. How to Use This Marketing Plan Example. Heres how to use this sample marketing plan template to generate leads and sales: Get this free marketing plan download for easy editing in Microsoft Word: Use a spreadsheet to create financial and sales charts to embed in this marketing plan template. Get pre-written content including website pages, articles and more from our.
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