Unwary and legitimate webmasters then purchase the newly available domain oblivious to the fact that it will be next to impossible to generate any sort of organic traffic because of existing penalties. It can put you at a serious disadvantage to start out with a penalized domain. To check if your domain is potentially penalized, you can: do a site: operator search in google (learn more about the site search operator ). If the domain existed before and site: returns nothing its a good sign that domain has been removed from googles index Use the wayback machine to see what the domain was used for in the past Research the domain Whois history. Identify the goal of your website before choosing your domain name. Sam Williamson, aims (Web Design) The most important aspect of choosing a domain name is to identify what the purpose of the website. If you want to be found online, then youll definitely want to include keywords related to the services/products that you provide in your domain name, making sure to incorporate your brand too. If your website is purely acting as a landing page and youre not concerned about being found online then it might be more appropriate to simply choose a domain that is centered around your brand name and avoid trying to include keywords, which can look.
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Turn it into a phrase. Greg Tessitore, director of Marketing, 36creative we find that being creative and using a phrase rather than just the name of the company can be a huge help when it comes to securing. Avoid a double entendre. Katie birkbeck, senior Content Marketing Specialist, Blue corona Choosing a domain name might not seem like that difficult of a task. But if youve come up with the perfect domain name, we recommend double (and triple!) checking that there are no inappropriate words hiding in the letters of word combinations. Weve all heard of companies choosing domains like t—and you dont want to repeat their mistakes. Make sure the domain name you want isnt blacklisted or penalized. David Mercer, founder, sme pals One of the most important considerations when choosing a new domain name (that most webmasters dont think about) is to first check whether or not the domain is blacklisted or potentially penalized by google. Spammers use a technique called churn and burn that relies on fooling google using spam into ranking their domain and then dumping the site once google catches them. In this way they can profit for a few essay months (or years depending on how on the ball google is) and get rid of the domain once it penalized.
Michael Lucarelli, co-founder, rentSpree to start, gather 3 or more individuals willing to spend time thinking up domain name options. Together, everyone should have a series of sessions coming up with ideas while taking short breaks in between. This is the diverging phase. The idea is to come up with as many options as possible. Then, once you have all the options, each member selects three of their favorite domains. This is the convergingphase. The name that has the most votes should be the best choice. Now you just have to check if the name is available. Cant use your company name?
I then keep a few windows on the computer open one to general see where the domain I like might be parked, one to see if I can register it, and usually one more to riff out more ideas (or do a quick whois search. Target your geographical area in your domain name. Andrea rowland, managing Editor, godaddy garage If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. View more tips from Andrea in her article, 10 tips for choosing the perfect domain name. Heres an easy checklist for choosing a great domain name. Gabriel Kuperman, founder ceo, huge Impact It took me 6 months to settle on m A great domain name typically has the following: Is short (10 characters or 2 words max) Easy to spell and memorable easy to pronounce. Com domain extension Is not easily confused with other brands doesnt have pluralization that could cause confusion. Brainstorming is key to come up with a unique and ingenious domain name.
Edu) Michael Edelberg, svp, viable Operations and it solutions we source many domains for our clients and most seek a tld (Top level Domain) for good reason. Org will immediately tell the user they are looking at a non for profit. Others need to be closer to the company name or type of business; that also includes redirects for region or other business lines. Weve also dealt with people looking to buy and sell and squatters too. There are seo issues to take account of as well. Be ready to take a domain name as soon as you think it because, in this tough market, you may only have seconds to buy. Adam dailey, principal, keep moving Fast, llc i usually keep a pad of paper and start writing down ideas.
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Secondly, ccTLDs have been noted to get a reign slight edge in the search results for a specific country. Thirdly, if you are global, separating out access by nation helps with currency, shipping and product availability by country. View more insights on ccTLDs on this Namecheap article: Maximize the benefits of a country-Specific Domain. The domain market is expanding with lots of tempting new generic domain extensions, such. Brett Dunst, vp of Brand community, dreamHost Small business looking for the perfect domain name need to know about the recently expanded set of gTLDs (generic top-level domains which offer newly available substitutes for the familiar.
The issue with using. Com nowadays is all the best names have long been taken; new businesses are left using names that are cumbersome in length, or include a dash or funky spelling. The new gTLDs open up address endings such. There are hundreds of new possibilities that allow a small business owner to get creative and stand out. But, on the other hand, theres plan wisdom in using a top level domain name (.com.
Use your Location in your Domain Name. Maggie aland, fit Small Business, if the location of your business is important, why not use it in your domain name? Putting your location in your website name lets customers know where you are and helps your website show up in local search results. Check out our restaurant name generator for ideas on using your location in your domain name. Need a list of what to look for in a good domain name? Use the 8 criteria below.
Paige Arnof-Fenn, founder ceo, mavens moguls, does your domain name have the following qualities? Has versatility (works in multiple ways from course name to concept to book) Is sexy (catches fire/engaging) Can be sustainable over time (longevity) looks good sounds good when spoken Contains playful element Beginning of alphabet if possible url available pick a memorable name in order. Would you rather hire Strategic Marketing Solutions or mavens moguls? If nothing else our name is a great conversation starter, and getting into a conversation is all it takes to open a door. Use country-specific domain extensions for optimizing where you do business. Frank watson, Affiliate marketing Manager, m ccTLDs (country-code top level Domains) have a number of benefits. First it indicates you are operating in that country. This is handy to attract those people who like to keep their engagement within the country they live.
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Depending on the intent, you are either looking for a catchy/brandable or informative domain (a great domain will be both, but they are diamonds in the rough). I like to play around with the countless domain name generators that are available online. These make revelation it easy to mix and match your keywords, add common internet prefixes/suffixes, and see which domains are still available. After you have a list of 3-5 solid domains, ask others which they like best. Click here to get the list of tools to help you generate the perfect domain name! Once youve got it figured out, make sure writings its available with the. Bluehost domain name checker.
One of my favorite tricks is to check out demised businesses in the same industry; then see if the domain name has lapsed; grab it! Click here to check out the guide for dropped domains! Dont get married to one domain name generator. Use many to find the best word combination for your domain name. Oleg Korneitchouk, director of Digital Marketing, SmartSites, the perfect domain name really depends on the purpose of the website. Are essays you building a brand? Bringing awareness to an issue? Creating a personal blog/ resume?
media networks. Kiss (Keep It Simple Stupid). Richard lazazzera, content Strategist, Shopify, keep your name short and memorable. One or two words is best. Keep in mind that the top 100,000 websites, on average, have nine characters in their domain names. Search for domain names from failed businesses in your industry and grab them. Sam Firer, public Relations, consulting, concept development, hall Company, coming up with domain names for new businesses is one of my absolutely favorite parts of my business.
Rand Fishkin, co-founder, m, if you believe that a member of your target audience could immediately associate the domain name with a good guess of what they think you do, that is a big positive. Meaning they could look at your domain name and say, oh, Im guessing they probably do this. This is probably what that company is. View more tips from Rand in his article, 8 Rules for How to Choose a domain Name. Look for a domain name that is available across all social media channels. Carolyn Wilman, Sweepstakes Marketing Strategist, m, come up with something presentation catchy that reflects what you do and can be remembered easily, plus one that is available across all social channels. I bought m off a squatter for 500 usd. It was worth every penny as I have built an entire brand around.
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When starting a database new website for your business, one of the most important steps is choosing a domain name. Finding the perfect name isnt as easy as it used to be as many of the best ones have already been snapped. Buying a domain is only the first step in having a website. Next, youll need to find a hosting service that will give your site a place to live. Bluehost, which offers domain registration, website hosting, and a business email address for just.95 per month. Click here to check out their hosting plans. Make the domain name instantly intuitive.